First, Cheqroom needed to get to the heart of the company’s values. What made the brand resonate with its current users? And how could it translate these insights to a global audience?

We started this brainstorming process by running a series of intensive branding workshops. We delved into Cheqroom’s unique selling points (USPs), identified what set it apart from its competitors, and discussed how it could carve a strong identity that transcended cultural boundaries.

The next step was to create a rejuvenated brand identity. It had to maintain Cheqroom’s core ethos of control, flexibility, and efficiency, but be packaged in a way that would resonate across global markets.

Cheqroom was a new player in the American market. However, it had significant experience—making it a force to be reckoned with. We wanted the new brand to reflect this.

Therefore, we decided to redesign the company’s logo, making it more professional and easier to recognise. We did this by creating a very simple symbol but with a unique, eye-catching style using flashy gradients from the company’s new branding.

This made it easier for Cheqroom to stand out from the crowd as "breath of fresh air" in a very competitive market.

Having settled on a clear identity, we then turned this into a new global website infused with the brand’s values. We built this from the ground up, prioritising clear visuals, well-structured features, and ensuring we represented each of the industries Cheqroom serves.

Our design and development team collaborated closely to produce a visually stunning and user-friendly website. They created an engaging experience reflecting the brand's international appeal while also showcasing Cheqroom’s innovative features.

Cheqroom couldn’t afford to lose its great SEO ranking. Therefore, we prioritised SEO throughout the website development process. Our goal was not only to maintain Cheqroom's impressive ranking but to enhance it.

We also created a detailed redirect plan that we implemented when we launched the new website. This ensured that all visitors would be redirected to Cheqroom's new website as soon as it went live.

What's more, we developed a content migration plan to identify what content we should keep in the new website architecture, which content should be redirected, and which new content Cheqroom would need when launching.

Our SEO-first approach allowed Cheqroom to expand its reach, resonate with new international audiences, and consistently increase its website traffic.

SEO wasn’t the only tool that Cheqroom leveraged to expand internationally. They also worked with our team to get their brand’s message out via targeted advertising on platforms like Youtube, Instagram, LinkedIn, Google, and Bing.

Our marketing experts helped Cheqroom with their demand generation strategy by using an ungated content method on all these channels. This method consists of sharing relatable content with a very targeted audience, without asking for any user data. The collaborative approach helped the brand maintain consistency across all channels and leverage its new international appeal to connect with diverse audiences.