3 minute read Why SEO and accessibility are two sides of the same coinThe European Accessibility Act is coming, and many businesses still miss a key point. Accessible websites also rank better. Accessibility and SEO both aim to make content easier to understand, for people and for machines.
3 minute read What is the European Accessibility Act (EAA)?Wondering how the European Accessibility Act will impact your business? By 2025, sectors like e-commerce and banking will need to meet new accessibility standards. This blog explains who needs to comply, what it means for you, and how to get started. Accessibility can improve your user experience and unlock new growth.
1 minute read Anvil joins Leap Forward: expanding our digital expertise.Starting in 2025, we’re joining forces with Anvil to take our digital solutions to the next level. Together, we’re bringing over 90 creative, strategic, and technical talents under one roof, spread across Kontich, Antwerp, and Ghent, united by the mission to create human-centred and transformative digital solutions for our clients.
4 minute read How to stimulate an innovation culture: a five-step guideWe’ve spent years working closely with partners like NMBS and Aquafin to stimulate innovation. Over that time, we’ve learnt that innovation isn’t a goal—it’s a habit. You need to create an environment where both small and large ideas can flourish.Let’s dig into the five key steps to creating an innovation culture, helping you get the most out of your company and employees’ potential.
4 minute read Strategies for making your innovation processes human-centeredDiscover our insights on keeping your business focused on what counts the most: people. Learn how to move forward in a fast-paced business world by putting human-centricity at the heart of everything you do, ensuring your efforts lead to real results and a stronger connection with your audience.
3 minute read Scaling your SaaS website: how to choose the right CMSAs a SaaS company, your website is one of your most crucial assets. It's not just a major communication channel—it's also a vital sales tool. After building a dozen of SaaS websites, it's safe to say we know what works great for marketing teams and what doesn't. So here a few things to keep in mind when choosing the perfect setup for your SaaS website.
1 minute read Introducing 6 new experts at Leap ForwardWith great excitement, we've recently welcomed a wave of fresh talent to our Leap Forward team. Allow us the pleasure of introducing these new faces.
1 minute read KMSKA wins the Digital Product Award 2024The mobile application of the Royal Museum of Fine Arts in Antwerp has been awarded the Henry Van De Velde Award in the best digital product category.
1 minute read Celebrating a double victory at the Digital Champs & Impact AwardsWe’re thrilled to announce we were presented two awards at the prestigious Digital Champs & Impact Awards by FeWeb. Amal.be was announced website of the year and scored the accessibility of the year award.
4 minute read AI in Branding: Hype or Hero?Branding isn't a jigsaw puzzle that AI can miraculously solve. It’s not a simple equation you can pass off to an algorithm. If you want to create a brand that resonates deeply with your mission, values, and consumers, you still need that human touch.
3 minute read Craft CMS: 5 advantages for your websiteWhen it comes to Content Management Systems, there’s a myriad of options out there. We worked with quite a few, but when given the choice, there’s one in particular that we love to work with: Craft CMS.
4 minute read A tale of two brands: crafting the BMI Leisure brand strategySMS Timing dominated the karting industry. Its software handled everything from lap times to waiver management—so it was perfect for karting centres. However, the company was missing a golden opportunity.
1 minute read Chiel De Cuyper joins Leap Forward as Strategic Brand DesignerLeap Forward is thrilled to welcome Chiel De Cuyper to its team. With over 16 years of experience as a strategic brand designer, Chiel brings a wealth of expertise and passion for branding to our organisation.
3 minute read Design sprints done right: ChipeaJanna, Chipea’s founder, had a challenge: how can we make baby food both more exciting to eat and easier for parents to produce? We decided to kick off a one-week design sprint where we could start brainstorming potential solutions.
4 minute read How to become a UX & service design master: Postgraduate Experience ArchitectCreating impact and sharing expertise are values we believe in. Read this to discover what our comprehensive UX Architect postgraduate is all about.
2 minute read Helping Mobilexpense with their brand strategy and new websiteAfter Mobilexpense acquired three new companies - Declaree, eBuilder Travel and Expense - they realised they needed to refresh their brand. So they came to Leap Forward for help.
2 minute read How to translate your brand values into a strong visual identitySet the mood with a pixel-perfect brand identity through a co-creative visual branding exercise that takes every stakeholder’s opinion into account.
2 minute read Brand values vs. brand perception: test your hypothesisHit all the right notes with your rebranding exercise by taking customer views into account through qualitative and quantitative user testing.
3 minute read How to co-create a unique authentic brandLearn more about our co-creative approach to identifying brand values that are robust enough to form the basis of an entire branding strategy.
2 minute read Introducing Haven Talent: engaging young talent with North Sea PortNorth Sea Port is a sustainability-focussed and diverse harbour environment with plenty of career opportunities. To put them in the spotlight among young talents in an intuitive and fun way, we developed a unique mobile app.
4 minute read User testing: a no-brainer fast track to better productsGiven the proven benefits of user testing, it’s surprising that many companies still neglect it. Discover 5 ways it offers value to consumers and enterprises.
1 minute read Helping Deliverect rethink, refine and refocus its market approachDiscover how we used component-based design to create a new market approach, website and integration platform for this leading Belgian solution provider.
3 minute read 5 methods to improve your usertestWhen you’re doing a usertest, you let a pre-qualified group of people test the functions and interface of a service, product, app or website. They each perform specific tasks in realistic conditions.
4 minute read 3 ways to involve the user in the design processInvolving the end user in the decision making process helps organisations build the right product for the right people. It reduces the risk of failure after implementation and therefore helps to save time and money.
1 minute read Umango: co-creating a new product through online design sprintsOr how a lockdown didn't stop us from conceptualising & prototyping a new platform to accelerate digital transformation.
1 minute read Relaunching "de Krant van West-Vlaanderen"Together with Roularta Media Group we redesigned one of their longest running publications, the regional newspaper of West Flanders.
2 minute read Slim naar Antwerpen wins the Digital Product Award 2021We won the Digital Product of 2021 award with Smart to Antwerp, for our work on the multimodal route planner and the integrated smart mobility map, which contains realtime information. These platforms aim to facilitate the mobility puzzle of Antwerp's citizens.
4 minute read How we train the Experience Architects of tomorrowComing fall, we start training new Experience Architects in collaboration with Artevelde Hogeschool.
4 minute read Why a design sprint is always a good ideaA Design Sprint is a focused, four or five-day process to quickly gather insights on your users, prototype ideas and validate them.
1 minute read Woningpas wins the Henry van de Velde Award for best Digital Product of 2019We were thrilled to hear that we won their Digital Product Award with Woningpas and are in the running for a Public Gold Award.
4 minute read 10 service design resources you should know aboutFor everybody who wants to know more about service design, these top 10 service design resources are for you!
3 minute read Hacking for innovation with ExellysLeap Forward was asked to organise an exciting innovation hackathon for Exellys, recruitment and talent integrators with a focus on technology.
3 minute read Organising a hackathon for accessibilityEvery now and then, we like to challenge ourselves, the team and our company for a good cause. Just like last Christmas a number of colleagues teamed up for Oxfam Pakt uit. This time, we wanted to put the focus on accessibility and accessible design. And since we saw this initiative really big, we teamed up with six other design firms and hacked one day for universal design.
6 minute read Why do you need a framework for innovation?Over the last years we‘ve worked together with a lot of teams - public, corporate and startup - on challenging innovation & transformation projects. In this blog post we share our learnings and how we discovered an integrated framework for innovation along the way.
2 minute read How we helped Flanders with woningpas, from concept to finished product.Woningpas, a digital platform contains all relevant information of every home in Flanders.
5 minute read Startup's most beloved friend: Innovation EcosystemsWhy would you research the same product assumptions, your neighbor did already 3 years ago? Say hi to startups’ most beloved friend: The innovation ecosystem.
