3 minute read
How to co-create a unique authentic brand
Learn more about our co-creative approach to identifying brand values that are robust enough to form the basis of an entire branding strategy.
Blog
Sharing ideas is part of our DNA. Discover why we do what we do in our blog posts. We talk about honing our design processes, projects we’re particularly proud of, and the insights we've gained along the way.
Blog overview
- 4 minute read
User testing: a no-brainer fast track to better products
Given the proven benefits of user testing, it’s surprising that many companies still neglect it. Discover 5 ways it offers value to consumers and enterprises.
- 3 minute read
5 methods to improve your usertest
When you’re doing a usertest, you let a pre-qualified group of people test the functions and interface of a service, product, app or website. They each perform specific tasks in realistic conditions.
- 1 minute read
Umango: co-creating a new product through online design sprints
Or how a lockdown didn't stop us from conceptualising & prototyping a new platform to accelerate digital transformation.
- 2 minute read
Slim naar Antwerpen wins the Digital Product Award 2021
We won the Digital Product of 2021 award with Smart to Antwerp, for our work on the multimodal route planner and the integrated smart mobility map, which contains realtime information. These platforms aim to facilitate the mobility puzzle of Antwerp's citizens.
- 4 minute read
How we train the Experience Architects of tomorrow
Coming fall, we start training new Experience Architects in collaboration with Artevelde Hogeschool.
- 4 minute read
Blending the digital and physical: Pieter’s learnings
A few years ago, industrial product designer Pieter took the leap and switched from physical to digital product design.
- 1 minute read
Woningpas wins the Henry van de Velde Award for best Digital Product of 2019
We were thrilled to hear that we won their Digital Product Award with Woningpas and are in the running for a Public Gold Award.
- 3 minute read
Hacking for innovation with Exellys
Leap Forward was asked to organise an exciting innovation hackathon for Exellys, recruitment and talent integrators with a focus on technology.
- 1 minute read
Why business design enhances design thinking
At Leap Forward, we believe that you can only create sustainable businesses, when (1) your product is solving a real customer problem, (2) for which people want to pay and (3) for which they choose you above competition.
- 3 minute read
Inspiration overload: the most important trend reports for 2019
December! I always look forward to this month, and one major reason is that many trend and intelligence firms publish their yearly trend reports.
- 5 minute read
Startup's most beloved friend: Innovation Ecosystems
Why would you research the same product assumptions, your neighbor did already 3 years ago? Say hi to startups’ most beloved friend: The innovation ecosystem.
- 2 minute read
Introducing Haven Talent: engaging young talent with North Sea Port
North Sea Port is a sustainability-focussed and diverse harbour environment with plenty of career opportunities. To put them in the spotlight among young talents in an intuitive and fun way, we developed a unique mobile app.
- 1 minute read
Helping Deliverect rethink, refine and refocus its market approach
Discover how we used component-based design to create a new market approach, website and integration platform for this leading Belgian solution provider.
- 4 minute read
3 ways to involve the user in the design process
Involving the end user in the decision making process helps organisations build the right product for the right people. It reduces the risk of failure after implementation and therefore helps to save time and money.
- 1 minute read
Relaunching "de Krant van West-Vlaanderen"
Together with Roularta Media Group we redesigned one of their longest running publications, the regional newspaper of West Flanders.
- 1 minute read
We launched our new branding and website
We’ve just launched our new Leap Forward branding and website! Given that our main mission is to create better customer experiences for our clients, we wanted to design and build a new brand and online presence to show just that. It took some time, but today’s the day we show it to the world.
- 4 minute read
Why a design sprint is always a good idea
A Design Sprint is a focused, four or five-day process to quickly gather insights on your users, prototype ideas and validate them.
- 2 minute read
Leap Forward Academy
At Leap Forward we aim to help our clients in the most sustainable way and often that requires the transfer of our own knowledge and expertise to our client teams.
- 5 minute read
10 service design resources you should know about
For everybody who wants to know more about service design, these top 10 service design resources are for you!
- 3 minute read
Organising a hackathon for accessibility
Every now and then, we like to challenge ourselves, the team and our company for a good cause. Just like last Christmas a number of colleagues teamed up for Oxfam Pakt uit. This time, we wanted to put the focus on accessibility and accessible design. And since we saw this initiative really big, we teamed up with six other design firms and hacked one day for universal design.
- 6 minute read
Why do you need a framework for innovation?
Over the last years we‘ve worked together with a lot of teams - public, corporate and startup - on challenging innovation & transformation projects. In this blog post we share our learnings and how we discovered an integrated framework for innovation along the way.
- 2 minute read
How we helped Flanders with woningpas, from concept to finished product.
Woningpas, a digital platform contains all relevant information of every home in Flanders.
- 3 minute read
How to co-create a unique authentic brand
Learn more about our co-creative approach to identifying brand values that are robust enough to form the basis of an entire branding strategy.
- 2 minute read
Introducing Haven Talent: engaging young talent with North Sea Port
North Sea Port is a sustainability-focussed and diverse harbour environment with plenty of career opportunities. To put them in the spotlight among young talents in an intuitive and fun way, we developed a unique mobile app.
- 4 minute read
User testing: a no-brainer fast track to better products
Given the proven benefits of user testing, it’s surprising that many companies still neglect it. Discover 5 ways it offers value to consumers and enterprises.
- 1 minute read
Helping Deliverect rethink, refine and refocus its market approach
Discover how we used component-based design to create a new market approach, website and integration platform for this leading Belgian solution provider.
- 3 minute read
5 methods to improve your usertest
When you’re doing a usertest, you let a pre-qualified group of people test the functions and interface of a service, product, app or website. They each perform specific tasks in realistic conditions.
- 4 minute read
3 ways to involve the user in the design process
Involving the end user in the decision making process helps organisations build the right product for the right people. It reduces the risk of failure after implementation and therefore helps to save time and money.
- 1 minute read
Umango: co-creating a new product through online design sprints
Or how a lockdown didn't stop us from conceptualising & prototyping a new platform to accelerate digital transformation.
- 1 minute read
Relaunching "de Krant van West-Vlaanderen"
Together with Roularta Media Group we redesigned one of their longest running publications, the regional newspaper of West Flanders.
- 2 minute read
Slim naar Antwerpen wins the Digital Product Award 2021
We won the Digital Product of 2021 award with Smart to Antwerp, for our work on the multimodal route planner and the integrated smart mobility map, which contains realtime information. These platforms aim to facilitate the mobility puzzle of Antwerp's citizens.
- 1 minute read
We launched our new branding and website
We’ve just launched our new Leap Forward branding and website! Given that our main mission is to create better customer experiences for our clients, we wanted to design and build a new brand and online presence to show just that. It took some time, but today’s the day we show it to the world.
- 4 minute read
How we train the Experience Architects of tomorrow
Coming fall, we start training new Experience Architects in collaboration with Artevelde Hogeschool.
- 4 minute read
Why a design sprint is always a good idea
A Design Sprint is a focused, four or five-day process to quickly gather insights on your users, prototype ideas and validate them.
- 4 minute read
Blending the digital and physical: Pieter’s learnings
A few years ago, industrial product designer Pieter took the leap and switched from physical to digital product design.
- 2 minute read
Leap Forward Academy
At Leap Forward we aim to help our clients in the most sustainable way and often that requires the transfer of our own knowledge and expertise to our client teams.
- 1 minute read
Woningpas wins the Henry van de Velde Award for best Digital Product of 2019
We were thrilled to hear that we won their Digital Product Award with Woningpas and are in the running for a Public Gold Award.
- 5 minute read
10 service design resources you should know about
For everybody who wants to know more about service design, these top 10 service design resources are for you!
- 3 minute read
Hacking for innovation with Exellys
Leap Forward was asked to organise an exciting innovation hackathon for Exellys, recruitment and talent integrators with a focus on technology.
- 3 minute read
Organising a hackathon for accessibility
Every now and then, we like to challenge ourselves, the team and our company for a good cause. Just like last Christmas a number of colleagues teamed up for Oxfam Pakt uit. This time, we wanted to put the focus on accessibility and accessible design. And since we saw this initiative really big, we teamed up with six other design firms and hacked one day for universal design.
- 1 minute read
Why business design enhances design thinking
At Leap Forward, we believe that you can only create sustainable businesses, when (1) your product is solving a real customer problem, (2) for which people want to pay and (3) for which they choose you above competition.
- 6 minute read
Why do you need a framework for innovation?
Over the last years we‘ve worked together with a lot of teams - public, corporate and startup - on challenging innovation & transformation projects. In this blog post we share our learnings and how we discovered an integrated framework for innovation along the way.
- 3 minute read
Inspiration overload: the most important trend reports for 2019
December! I always look forward to this month, and one major reason is that many trend and intelligence firms publish their yearly trend reports.
- 2 minute read
How we helped Flanders with woningpas, from concept to finished product.
Woningpas, a digital platform contains all relevant information of every home in Flanders.
- 5 minute read
Startup's most beloved friend: Innovation Ecosystems
Why would you research the same product assumptions, your neighbor did already 3 years ago? Say hi to startups’ most beloved friend: The innovation ecosystem.