Always more to discover
Even if you feel like you know a lot about your target group, there is always more to discover. It naturally comes with a cost, but it’s not an excessive cost, particularly at the beginning of the design process. You can discover a lot by inviting five people to answer a couple of simple questions.
But does that mean that in-depth, multi-day user tests are skippable? Absolutely not. The rich consumer insights they reveal can shave off days – maybe even weeks – of development time, not to mention all the customer support needed when things go wrong after launch. It’s clear from our experiences that user testing always adds value.
Developing delightful products and services requires effortless user experiences – and our experienced team is here to help you deliver on your promises. Get in touch.