Search engine optimisation
Search engine optimisation (SEO) is the process of growing the quality and quantity of website traffic by increasing the site's visibility to users and search engines.
If you have something to hide, the second page of Google search results might be the best place. If not, SEO is a vital tool to ensure potential customers can find you online. Optimising your web platform for search engines involves a variety of steps that focus on keywords, good site architecture, and ticking certain boxes with regard to the front-end development of your site.
Sustainable: Organic traffic is free, and by getting your SEO strategy on point from day one, all future communication on your website will benefit from it.
Quality traffic: SEO is part of an inbound strategy, which means your efforts centre on making it easy for your audience to find you whenever they want information.
More clicks: Although pay per click (PPC) ads appear above organic rankings when using a search engine, 71.33% of searches result in a click on an organic result (as opposed to an ad) on the first page.