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Design & Build

UI design

UI design (or user interface design) is the design process of a digital interface for applications.

UI design is about how people interact with a computer or software. Today we interact with more screens than ever before. Think about tablets, smartwatches, e-readers, smartphones… The average person spends about 3 hours a day on their smartphone alone. All this makes UI design increasingly important when building modern digital products, as a great interface leads to better conversions and user retention.


Some benefits

User-friendliness: Great UI design creates a better experience, making it more enjoyable for users to work with your (web) application or website.

Branding: When done correctly, your UI helps build and define your brand identity.

Trustworthiness: Ensuring that your UI and branding are in sync with one another creates consistency, which then leads to trustworthiness as users can clearly recognise you and your brand.

Want to know more about UI design?