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Social media

Nowadays, every brand or organisation is present on social media. With good reason to, as social media can help your business to connect with your audience, build brand awareness and drive engagement and customer loyalty.


As a brand, you can connect with your (potential) customers through organic and paid social media content. But what exactly is the difference?

Organic content

Although it takes time to create compelling social media content, organic content is free and can be very valuable for your business. If executed in the right way, it can engage your audience and build trust in your brand.

Most of the time, you’ll only reach your own followers or subscribers, but it can also be used to connect with new audiences. Keep in mind that organic reach is limited and that creating organic content can be time-consuming. However, it’s essential for your overall digital content and marketing strategy.

At Leap Forward, we can help you create compelling and engaging content through the use of a content calendar. Together, we identify the right social media channels for your business to grow on, so you’re sure you reach your target audience. Whether it’s Facebook, LinkedIn, Instagram, Pinterest or TikTok: we’ve got you covered.

Paid content

With paid content you can not only reach your own audience, but also people outside of it. Through advertisements and sponsored social media posts, you can increase your brand awareness on different social media platforms and attract new customers.

Although there’s a lot of competition, this form of advertising can be quite effective when you target the right audience with the right message. Furthermore, many platforms give you the opportunity to retarget potential customers that already interacted with your brand.

We can support your business with the set-up and monitoring of paid advertising on diverse social media platforms, such as Meta, LinkedIn and TikTok. Together, we optimize your ads and make sure your advertising budget is invested wisely. The right tone of voice, eye-catching visuals and actionable copy are the key ingredients with which we’ll cook up the most compelling social media ads for your audience.

We believe iIt’s worthwhile to invest in a social media strategy that combines both organic and paid content. There is a lot of data available on all platforms and continuously measuring your efforts will help you stay on the right track.

Some benefits

More reach: you can tap into new audiences through social media advertising and gain new followers with a well-executed brand page.

Brand authenticity: organic social media content is often seen as more trustworthy and authentic than traditional advertising content, so it can be used to boost your brand authenticity and credibility.

Loyalty: you can build everlasting relationships with your customers by sharing engaging, entertaining and inspiring content.

Want to gain insights into social media?