Brand strategy is what helps you implement your brand, both internally and externally. It involves building a brand book and a plan of action to implement your branding across your organisation.
While a branding track focuses on how your company and customers relate to the products and services you offer, brand strategy is about translating your branding into an actionable plan of attack across all departments and customer touchpoints. Together, we make sure your brand values are visible and consistent throughout your organisation and beyond. We create a detailed marketing and communication plan to help you spread the message across multiple channels. We bundle those assets, templates and guidelines into one single source of truth: the custom-made brand platform.
Clarity and consistency: Having your brand story at the root of this strategy helps you create clearer, more consistent messaging, leading to more recognition and better brand awareness.
Brand awareness: Having a clear brand strategy helps people within and beyond your company to gain awareness about your brand and what it’s all about.
Brand platform: The easy-to-use brand platform we offer is accessible to anyone within or even outside of your company, from CMO to office assistant. It’s highly customisable and can easily be kept up to date, helping to eliminate any confusion or internal misinformation about the right logo, brand colour, or other asset.