Teamleader offers a complete business solution - ‘customer management, project management, and invoicing in one handy tool’. With such a diverse set of features on offer, it’s important to keep potential customers well informed and tackle any confusion as soon as possible. With that in mind, Teamleader contacted us with a specific request – to optimise their onboarding.

Armed with a clear plan of attack, we set to work rebuilding their platform from the ground up, starting with a fresh design. We opted for a component-based approach and built a coherent, user-friendly style-guide using Storybook. This also involved updating their brand identity for a more accurate representation of the organisation's values and identity.

While Teamleader Focus is geared towards small and medium-sized businesses, they also offer a more comprehensive tool, Teamleader Orbit, optimised for larger and highly advanced organisations. Bringing this product to market and defining the difference between the two required some strategic thinking around their value proposition.

To avoid any confusion, we extended the website by introducing a system that allows teamleader to add a suite of products with clear parallels to the Teamleader identity. By using a flexible CMS and component based approach during initial development we were able to save time and money during this later expansion phase.

With both Teamleader Orbit and Teamleader Focus ready for their big reveal, the final step was to spread the word. With this in mind we produced an animated explainer video along with a few other targeted marketing materials, helping Teamleader gain significant exposure for the launch of their new brand, products, and platform.