Design & Build
Information architecture
Information architecture is the organisation of complex information into an easy-to-understand structure for your product, app or website.
Information architecture is essential in digital product design and development. It lets your users complete their tasks with as little effort as possible. In other words, it’s the foundation of a great product. Information architecture can also provide a great opportunity to improve the concept, narrative, and design thinking behind your product or service and bring a new element to the experience.