Information architecture is the organisation of complex information into an easy-to-understand structure for your product, app or website.
Information architecture is essential in digital product design and development. It lets your users complete their tasks with as little effort as possible. In other words, it’s the foundation of a great product. Information architecture can also provide a great opportunity to improve the concept, narrative, and design thinking behind your product or service and bring a new element to the experience.
Navigation: A great information architecture lets your end-user find what they’re looking for in no time with minimal effort.
User satisfaction: By improving the user experience with a strong information architecture and clear structure, you make sure you’re improving your user’s satisfaction.
Better conversions: A website conversion means that visitors finds what they are looking for. Great information architecture improves your conversion rate as it ensures users can easily find where to take a desired action, such as signing up for a newsletter, filling out a form, or making a purchase.