As Belgium’s leading battery organisation, one of Bebat’s many responsibilities is the collection of fees from participating companies who import & produce batteries. We worked together to streamline this process and create a better customer experience for everyone involved.

Through comprehensive service design we mapped this process out in detail, identifying relevant stakeholders and customer personas. Based on the results we then implemented a variety of changes across all levels.

Among other things we created infographics and explainer videos to increase understanding, updated their UX for an improved user journey, and revised their tone of voice with new email and communication templates.

We’ve also helped Bebat with a variety of digital products, such as MyBebat – a web-based application for public and private organisations to manage their battery collection points and requests. These services were originally available through a call centre, but Bebat wanted to offer their clients 24-hour access, greater functionality, and a more satisfying experience.

MyBebat also included a webshop reward system for incentivising battery collection at schools across the country, a theme which would lead us to many more projects together.

One of Bebat’s most exciting initiatives is Villa Pila – a visitor centre dedicated to educating children on everything battery-related. Built around their sorting facility in Tienen, the tour is a huge success, booked full every day of the year by eager classes of children. We first got involved with Villa Pila to update the branding and create a more storytelling-driven experience site for booking tours and building anticipation. This also improved the user-flow of Bebat employees involved in the tours.

We’re now exploring a restructuring of the tour itself, to include more characters, plot, and interactivity than ever before. This, along with many other collaborations, has allowed us to offer a complete suite of services to Bebat, from strategy and concepts to digital products and user-tests to 3D animations and the design of physical installations.

One of the many benefits of building long term partnerships is the depth of knowledge and shared experience that we gain around our clients. Having worked with Bebat on nearly every aspect of their business, we know their brand like nobody else.

With that in mind, we created a comprehensive brand platform to consolidate all the branding, icons, illustrations, copy, photography, animation, yearly reports, etc. that we’ve created over the years. This all-inclusive platform ensures consistency across Bebat’s multitude of touchpoints and is an invaluable asset for all future projects.

We look forward to many more years with Bebat as they continue their journey as the world’s leading battery collection, sorting, and recycling organisation.