Co-creating

the

customer

experience

for

Bebat

client
Bebat
Bebat main visual

Co-creating

the

customer

experience

for

Bebat

Bebat main visual
client
Bebat

Context

Bebat is one of our longest running partners. Since 2015 they’ve trusted us with everything from motion projects and service design to digital platforms and deep-dive research into the complex world of battery collection, sorting, and recycling. We continue to work with them on a vast variety of tracks aimed at revolutionising the industry.

Service Designing a better customer experience

As Belgium’s leading battery organisation, one of Bebat’s many responsibilities is the collection of fees from participating companies who import & produce batteries. We worked together to streamline this process and create a better customer experience for everyone involved.

Through comprehensive service design we mapped this process out in detail, identifying relevant stakeholders and customer personas. Based on the results we then implemented a variety of changes across all levels.

Among other things we created infographics and explainer videos to increase understanding, updated their UX for an improved user journey, and revised their tone of voice with new email and communication templates.

A digital solution to battery collection

We’ve also helped Bebat with a variety of digital products, such as MyBebat – a web-based application for public and private organisations to manage their battery collection points and requests. These services were originally available through a call centre, but Bebat wanted to offer their clients 24-hour access, greater functionality, and a more satisfying experience.

MyBebat also included a webshop reward system for incentivising battery collection at schools across the country, a theme which would lead us to many more projects together.

MyBebat

Bebat served their many stakeholders trough a variety of software-applications, so we helped bring them all together into a single service-wide platform for all users.

My bebat platform

MyBebat

Bebat served their many stakeholders trough a variety of software-applications, so we helped bring them all together into a single service-wide platform for all users.

Bebat videos

Instructional videos

Reneos website

A new branding & website for Reneos.

Bebat ebooks
Bebat videos

Instructional videos

Bebat ebooks
Reneos website

A new branding & website for Reneos.

An on-going commitment to future generations

One of Bebat’s most exciting initiatives is Villa Pila – a visitor centre dedicated to educating children on everything battery-related. Built around their sorting facility in Tienen, the tour is a huge success, booked full every day of the year by eager classes of children. We first got involved with Villa Pila to update the branding and create a more storytelling-driven experience site for booking tours and building anticipation. This also improved the user-flow of Bebat employees involved in the tours.

Villa Pila

Villa Pila is the interactive Bebat visitor centre, developed specifically for children from 9 to 12. We created an appropriate online experience that is (almost) as exciting as the offline one.

Villapila website

Villa Pila

Villa Pila is the interactive Bebat visitor centre, developed specifically for children from 9 to 12. We created an appropriate online experience that is (almost) as exciting as the offline one.

We’re now exploring a restructuring of the tour itself, to include more characters, plot, and interactivity than ever before. This, along with many other collaborations, has allowed us to offer a complete suite of services to Bebat, from strategy and concepts to digital products and user-tests to 3D animations and the design of physical installations.

Bebat recycling animation

Recycling Process Website

Bebat animaties

Animated illustrations for Villa Pila

Bebat campaign

Campaign App

Bebat recycling animation

Recycling Process Website

Bebat campaign

Campaign App

Bebat animaties

Animated illustrations for Villa Pila

From partnership to brand platform

One of the many benefits of building long term partnerships is the depth of knowledge and shared experience that we gain around our clients. Having worked with Bebat on nearly every aspect of their business, we know their brand like nobody else.

Bebat.be

From a local bike-store to a big retail-chain, from an interested student to an engaged teacher, the Bebat-website has information for almost every Belgian citizen. We made sure to present this vast amount of information in a comprehensible way, accessible for everyone.

Bebat website

Bebat.be

From a local bike-store to a big retail-chain, from an interested student to an engaged teacher, the Bebat-website has information for almost every Belgian citizen. We made sure to present this vast amount of information in a comprehensible way, accessible for everyone.

With that in mind, we created a comprehensive brand platform to consolidate all the branding, icons, illustrations, copy, photography, animation, yearly reports, etc. that we’ve created over the years. This all-inclusive platform ensures consistency across Bebat’s multitude of touchpoints and is an invaluable asset for all future projects.

We look forward to many more years with Bebat as they continue their journey as the world’s leading battery collection, sorting, and recycling organisation.

Bebat jaarboek

Annual Report

Bebat brandplatform

An online brandplatform for Bebat

Bebat usertest

Usertesting on Recycling Bins

Bebat jaarboek

Annual Report

Bebat usertest

Usertesting on Recycling Bins

Bebat brandplatform

An online brandplatform for Bebat

don't take our word for it
"We value Leap Forward as our design and innovation partner because of their knowledge and expertise across various domains, and their open approach to co-creation, which has helped us grow over the years. I look forward to many more success stories together."

Nele Peeters

Director of Marketing, Operations & Innovation at Bebat

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