When you’re conducting a usertest, preparation is everything. But how do you prepare for it?
First of all, it’s important to decide on the actual goal of your usertest such as desirability, user friendliness, but in most cases it’s a mix of both. Once this is settled, you can start thinking about the most important questions to ask the participants.
Second, it’s essential to find the right people for your tests. Making sure you don’t compromise the test by recruiting less-than-ideal participants will already put you in a good position. If you really want to nail the test, use an external recruiting agency and decide the exact profile you want to recruit. Make sound agreements and follow up thoroughly.
Third, decide on the type of usertest you want to conduct. You can either organise a formal or a guerrilla usertest. In the former, you have a lot of control: you’re able to choose the location, invite the participants… While with the latter, you just start questioning people on the street. There are more parameters out of your control. Guerrilla tests are especially useful when you’ve just kicked off a new project, or as an easy way to find your target group in one location.