Customer experience & innovation trends in 2024
Are you curious about the latest trends in IT, human-centricity and inclusivity, and other key 2024 technology trends? In this report, Belgian industry experts share practical, co-created insights to help you understand today's business environment.
Co-created with industry experts
At Leap Forward we believe in the process and benefits of co-creation. That’s why we created this report with the help of eight industry experts from leading Belgian companies, and invited them to share their perspectives on emerging sustainability trends that will shape the next few years. We want to shed light on what's happening in the Belgian context and share insights across various industries, focusing on the latest trends in technology and innovation.
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Gain insights into innovation and customer experience
Enriched with expert opinions
Lead Service Design
I see the government and businesses valuing long-term sustainability and social narratives more than ever. Our challenge, however, lies in embracing diversity and inclusion. In the end, it's about making inclusive decisions that cater to the majority while acknowledging and providing for the minority.
Lead Digital Product
The true power of AI, I believe, lies in its ability to unearth insights from data—insights that are too intricate for human analysis. This doesn't make AI a replacement for human intellect. Rather, it's a tool that enhances our decision-making processes.
Creative Lead
The landscape to reach your audience may be more fragmented, but this also means it's easier to make your mark if you know your target group and how to engage them.
Strategy Lead
Engage users in every step of your offering. This can be done through creative workshops where they can share their experiences and contribute ideas or by inviting users to interact with prototypes of your product.
Service Innovation Lead
From my own observations, companies are increasingly aligning innovation goals with broader business objectives. Innovation extends beyond generating ideas; it encompasses nurturing and realising these ideas through training, coaching, and a supportive ecosystem.
Marketing Lead
While the latest trends in content automation and data gathering are crucial to efficient marketing operations and making informed decisions, they shouldn't overshadow the importance of qualitative insights, genuine expertise, and human creativity.
UX Research Lead
Looking ahead, the need for climate adaptation and sustainable policy is undeniable. However, we must be careful to not overlook users while forming these policies.
Service & strategy designer
I firmly believe in the transformative power of future scenario planning. It is about more than just acknowledging trends; it's about understanding their impact and making them a tangible part of your innovation strategy.
Service designer
Sharing successful practices and adaptable strategies is vital for progress. But the core of the energy transition challenge lies in forging innovative models that span across sectors.