We set up user tests in which they let residents of the city explore the current website. To get to know the citizen’s perspective even better, we took to the streets of Antwerp to question people live. We converted the conclusions from this user research into a user-friendly, meaningful information architecture for the website, which was then tested and improved again by a diversity of target groups.
The mobile application keeps users up to date anytime and anywhere thanks to real-time information presented in a very accessible way. The route planner is the first in the world to suggest a smart combination of all available modes of transport. As a result, the Smart to Antwerp platform is considered as best practice in the most prominent European cities.
Just like the city, the platform is constantly evolving. That is why the employees of the City of Antwerp have been trained so that they are able to work completely independently with the new content that has to appear on the website. In this way, they can always inform the inhabitants of the roadworks or changes on their way to Antwerp
Read the full case at: A better citizen experience for the city of Antwerp