BMI Leisure needed a high-performance website to match its fresh brand identity. Our web design and development teams set to work crafting a simple yet SEO-driven website backed by a powerful Craft content management system (CMS).

This robust CMS was easy to use and aligned with the diverse needs of BMI Leisure's clients, automatically generating pages for every combination of service and industry. We then used our SEO expertise to increase the website’s visibility across all pages.

Our combined expertise in both branding and marketing ensured BMI Leisure’s new brand identity wouldn’t go unnoticed.

We used the new brand's look and feel to create marketing materials that stood out. Every advertisement, promotional piece, or social media post reflected BMI Leisure’s updated brand identity and new approach.

The branding helped us create the marketing strategy, and the marketing promoted the new branding. Everything operated in harmony.

Our SEO specialists dug into BMI Leisure’s SEO data to identify how to boost performance with relevant keywords and untapped industry trends. This allowed us to align the site with what potential customers were searching for.

But we didn’t stop there. We continued to monitor and fine-tune the strategy, optimising their SEO approach on a continual basis. This unlocked a significant increase in traffic and meaningful engagement.

It gives them tangible insights in how SEO is helping them create more visibility, more traffic, and, in the end, more leads. It highlights that the right people are finding BMI Leisure online and connecting with the company’s offerings.