Communication Strategy

Here’s our unique, four-step approach that will place your brand in the spotlight:

1. We research your audience: It all begins with knowing your audience inside out. We conduct comprehensive research into your target group while also engaging with your team and other key stakeholders throughout this process.
   This research forms the cornerstone of the entire communication strategy process.
   

2. We collaborate to establish goals: Once we have a crystal clear understanding of your audience, we collaborate with you to set concrete objectives for your communication efforts. These targets help us establish what you want to achieve and how to work together to get there.
   

3. We establish your messaging and positioning: Then, we design the core of your communication strategy: your messaging. We work together to define your positioning and refine your tone of voice to match your organisation's persona. We focus not only on the language your business uses but also on creating a visually appealing representation of your brand that aligns with your messaging.
   

4. We create a detailed communication plan: Now that we have the 'who', 'what', and 'why' sorted, it's time to strategise on the 'where' and 'when'. Drawing from your unique positioning, we identify the ideal channels and cadence for your communication. This gives your organisation a detailed, actionable plan for your brand's communication efforts.