Communication Strategy

A communication strategy is an orchestrated plan that dictates how you communicate with prospects and customers. It provides a framework to ensure all communications align with your overall objectives.

Identifying how to communicate with a wide audience is like solving a complex puzzle. You know the pieces are all there—but putting them together isn't always as simple as it appears.

Leap Forward’s communication experts are here to simplify this puzzle for your organisation and provide a well-structured communication strategy that drives results.

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How we craft your communication strategy

Here’s our unique, four-step approach that will place your brand in the spotlight:

We research your audience: It all begins with knowing your audience inside out. We conduct comprehensive research into your target group while also engaging with your team and other key stakeholders throughout this process.
This research forms the cornerstone of the entire communication strategy process.
We collaborate to establish goals: Once we have a crystal clear understanding of your audience, we collaborate with you to set concrete objectives for your communication efforts. These targets help us establish what you want to achieve and how to work together to get there.
We establish your messaging and positioning: Then, we design the core of your communication strategy: your messaging. We work together to define your positioning and refine your tone of voice to match your organisation's persona. We focus not only on the language your business uses but also on creating a visually appealing representation of your brand that aligns with your messaging.
We create a detailed communication plan: Now that we have the 'who', 'what', and 'why' sorted, it's time to strategise on the 'where' and 'when'. Drawing from your unique positioning, we identify the ideal channels and cadence for your communication. This gives your organisation a detailed, actionable plan for your brand's communication efforts.

Why invest in communication strategy?

Communication strategy is the heartbeat of your brand, shaping how your audience perceives and interacts with you. Leap Forward's strategic expertise will turn your communication efforts into a powerful tool that propels your brand forward. Contact us today to get started.

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