Before Robovision could rebrand, it needed to establish some basic principles. What’s the company’s target audience, and how technically-savvy are they? What are its unique selling points (USPs)? And how do these tie into clients’ pain points?

We conducted a series of strategic branding and positioning workshops to help the Robovision team tease out these foundational principles. Employees from across the organisation joined in, including the CEO, VP Growth, Head of Marketing, Head of Engineering, Business Development, UX Designers, and more.

This ensured that we gained a holistic understanding of the Robovision brand from the perspective of all different departments. Through these workshops and discussions, we also uncovered the key differentiators that set Robovision apart in the increasingly competitive AI landscape.

Before we could develop a strategic narrative, we had to clearly define Robovision’s brand narrative. This was a rigorous, three-step process.

First, we had to understand how Robovision is currently perceived in the marketplace. This involved writing out unique selling points (USPs) for different sectors and creating channel strategies for each ideal customer profile (ICP). Second, we helped the team establish how they want the brand to be perceived moving forward. Finally, we conducted detailed research and analysis comparing this future positioning against that of its competitors.

Armed with a deep understanding of Robovision's USPs and target audience, we then set out to develop a compelling strategic narrative. Our team crafted a clear and concise mission statement that encapsulates Robovision's core purpose, values, and vision.

To support this narrative, we created an engaging elevator pitch that succinctly communicates Robovision's value proposition and unique offerings. Finally, we worked closely with their in-house copywriter to help him create a memorable tagline that clearly captures the brand’s essence and resonates with their target audience.

To complete the branding process, we helped Robovision create a new visual identity that reflects their innovative spirit and technological expertise.

Our team of designers worked closely with Robovision to develop a professional and modern visual language that effectively communicates their brand values and resonates with their target audience. We created a cohesive design system that includes a refreshed logo, colour palette, typography, and graphic elements.

This new visual identity was then rolled out consistently across all of Robovision's communication channels, marketing materials, and social media presence.

By establishing a strong and recognisable brand identity, Robovision is well-equipped to make a powerful impression on the global stage and establish themselves as a true leader in the AI industry.