We began by engaging directly with Neos club representatives—including secretaries, presidents, and vice-presidents—through a series of co-creation workshops. These sessions were crucial for identifying the everyday challenges faced by club leaders and members alike. By actively involving them in the process, we could map out the essential features they needed, from streamlined event registration and digital member management to simplified financial tracking.

Our team then conducted usability testing, examining how members navigated through tasks and interacted with the system. This research allowed us to design a more intuitive layout and improve the user journey based on real-life usage. With these insights, we co-created a system tailored to Neos's requirements, ensuring the platform was not only practical but also easy to adopt for a broad range of users across all 227 clubs.

To bring Neos’s refreshed branding to life, we established a comprehensive design system that combined flexibility with consistency. With a user-centered approach, we crafted an intuitive website architecture, significantly enhancing usability for both tech-savvy and less digitally experienced members.

The platform now enables members to register for events, manage memberships, and make payments online—a major shift that challenges the stereotype that seniors are digitally hesitant. By introducing these new tools, Neos is empowering its members to build digital skills and engage in a more modernized community, elevating the organisation to meet the needs of a digitally-connected generation of seniors.

Built on the robust Umbraco CMS in collaboration with our technical partner Numble, the Neos platform provides a flexible and user-friendly content management system that meets the needs of all 227 local clubs. The back-office software enables each club to easily manage content, register members, and handle event sign-ups—all from a centralised dashboard. To streamline financial operations, we incorporated a secure, digital payment system, allowing members to register and pay online. This fully integrated digital ecosystem not only simplifies administration but also provides members with a seamless, modernised experience, making it easier than ever for Neos to foster community engagement in the digital age.