• Enhancing user experience: Creating a seamless and engaging online platform that reflects the unique visitor's experience - getting to know the man behind the artist.
• Driving revenue: Establishing a robust ticketing system to sustain Rubenshuis’s operations through online sales.
• Elevating brand presence: Accurately translating the Rubenshuis brand into its digital footprint to reach a broader audience.
• Merging two different websites: Combining two websites into one fluent experience - the main Rubenshuis website and Rubenianum.be, the website for research institute for Flemish art of the 16th and 17th centuries.

Through several co-creation sessions, we identified key stakeholders and important goals of the project. Together with the team of Rubenhuis, we mapped out the visitor and other audience needs and how they should be reflected in the online journey. This collaborative approach helped pinpoint essential features and functionalities for the new website.

Our team crafted a comprehensive strategic document and extensive plan of attack that matched the project goals of Rubenshuis’s marketing strategy, facilitating clear communication throughout the project and activating decision-making across departments - leaving room for flexibility along the way.