Based on the newly defined branding, we established detailed photo guidelines that aligned with BOIR's vision—highlighting authentic table moments, a warm and inviting atmosphere, and a focus on shared experiences. 

These guidelines ensured that every image captured the essence of BOIR: genuine, relatable, and enhancing the dining experience. Our in-house photographers then took charge of the entire photoshoot process—from preparations to capturing the final campaign images. This hands-on approach ensured that every visual element stayed true to BOIR's brand identity.

Using the 'see-think-do-stay' framework, we created a dynamic, multi-phase launch plan. The campaign spanned multiple channels—digital, print, and social media—with messaging tailored to each of BOIR’s distinct customer personas, effectively showcasing our creative vision for the launch.

For the campaign itself, we developed a creative concept that brought each persona to life. The visuals featured models representing specific personas, set within three unique real-life table scenarios. During post-production, we added webshop elements like website modals to clearly indicate that the drinks are available for purchase in BOIR's online store. This approach emphasized BOIR's role as an e-commerce platform for refined drinks and made the link between the scenarios and the online shop explicit.

Our focus was to create a consistent and impactful experience across all touchpoints—digital and physical. In the early stages, the primary goal is to build brand awareness for BOIR as a new brand. Our long-term plan also includes guiding BOIR through its evolution into an experience-driven brand, ensuring a smooth transition from brand awareness to deeper customer engagement.

Our vision for the BOIR website was to create an online shopping experience that feels as personalised as a visit to a local wine shop. With Radikal as our partner for building the webshop, we also plan to integrate tailored product recommendations based on users’ taste profiles and purchase histories at a later stage, enhancing the online experience with localised advice and engaging storytelling.

We designed a clean, user-friendly interface that combines elegance with functionality, allowing users to explore and connect with the brand effortlessly. The product detail pages go beyond listings, delving into the story of each wine, immersing customers in the BOIR experience.

The unboxing experience is pivotal in BOIR’s brand journey because it embodies the brand's values of quality, surprise, and personal connection. We designed the box to further enhance the customer experience, incorporating thoughtful elements like flyers and QR codes that link to the 'moments' page, which inspires customers with music, stories, dinner tips, and food pairings. We also included a tasting card to guide customers through the flavors they’re about to enjoy.

But it's not just about a pretty design—we were deeply involved in making the packaging e-commerce proof. Delivery partners, like Bpost, have strict packaging guidelines, and did you know they sometimes drop packages from a 2-meter high conveyor belt? Ensuring the packaging was sturdy and delivery-proof was crucial to maintaining the quality and integrity of the BOIR experience.