Enabling Bizzy to evolve and scale at SaaS speed
Bizzy
Enabling Bizzy to evolve and scale at SaaS speed
Bizzy
Context
Every day, over 10,000 teams use Bizzy to discover and understand potential customers. Their B2B intelligence platform combines official company data with real-time insights from across the web, helping sales, marketing, and staffing professionals make smarter decisions about who to target and when.
When Bizzy approached us, they were at a crucial turning point. Their product had matured over the years—but the brand hadn't kept pace. With fresh capital and ambitious expansion plans, Bizzy needed a partner who could move at SaaS speed.
They turned to us with a clear mission: create a mature brand identity and marketing strategy that could scale as quickly as their platform.
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Evolving Bizzy's positioning
The first step was repositioning Bizzy in the market. They used to be known as a company lookup tool, but their solution has evolved significantly.
These days, Bizzy is an intelligent, AI-powered platform that combines official data with live insights from social media, enables smart list creation, and sends real-time signals about potential customers.
Bizzy’s branding and marketing needed to reflect these new capabilities.
Giving Bizzy a fresh new identity
Through focused branding workshops, we developed a new visual identity to complement the company’s updated offering. Their refined visual identity included a considered balance of colours, typography, and graphical elements that reflected Bizzy's maturity while maintaining their innovative spirit.
The centrepiece was a new Framer-based website that perfectly balanced form and function. We created a scalable system that their team could easily manage, ensuring the site could evolve as quickly as their product.
Bizzy now had a digital presence that truly matched their platform's sophistication.
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On-demand marketing support
With the new brand identity in place, we shifted our focus to driving growth. Rather than operating like an external agency, we became Bizzy’s flexible, multifunctional marketing partner, scaling our support up or down as needed.
We moved quickly on multiple fronts. Working with their marketing manager, we helped create a marketing strategy for the rest of the year. We continued to tweak and update their website, both the story and the visuals.
We launched targeted paid social and search campaigns, continuously refining them based on performance. We also worked hand-in-hand with the sales team to understand what made a qualified lead, then optimised our campaigns to deliver exactly that.
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Capitalising on opportunities
Having discovered the potential in their free trial program, we worked closely with their product marketing manager to treat their product as a key marketing channel. This helped ensure a seamless journey from first click to satisfied customer.
Our hybrid team structure proved incredibly effective. By working directly with Bizzy's sales, marketing, and product teams, we could move quickly, test ideas rapidly, and optimise based on real results.
Bizzy.org
Be using a no-code solution like Framer to build the website, we were able to launch quickly and offer a lot of flexibility towards Bizzy's marketing team.
Bizzy.org
Be using a no-code solution like Framer to build the website, we were able to launch quickly and offer a lot of flexibility towards Bizzy's marketing team.
Operating at Saas speed
Speed matters in SaaS, but so does getting it right. For Bizzy, we achieved both. In just two months, we transformed their brand identity and website. Then, we quickly pivoted to become an integrated marketing partner, driving growth through targeted campaigns and optimised customer journeys.
This rapid transformation was possible because we understood both the technical and human sides of their business. We weren't just creating a new look. We were helping Bizzy tell a more sophisticated story about how they help businesses connect and grow.
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don't take our word for it
"As a startup, we constantly need to adapt, so we’re always looking for partners who can pivot quickly alongside us, and that’s exactly what we experienced with Leap Forward."
Hendrik Keeris
CEO Bizzy