User observation

Study users' behaviours and motives, uncovering valuable insights to inform your product development, enhance user experiences, and drive customer-centricity.

You can only deliver effective solutions if you know who your users are, how they behave and what they want. User observation lets you go beyond surface-level data and delve into your target audience’s core motivations and experiences.

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How does the user observation process work?

At Leap Forward, we employ a hands-on, four-step approach to user observation:

Define and recruit the right people: We use persona research and a thorough, inclusive recruitment process to ensure we have the right people in front of us in the right setting.
We make time for qualitative user research: Through in-person or remote sessions, we carefully observe users interacting with your products or services. Immersing ourselves in your customers’ environment allows us to capture qualitative data through direct observation, shadowing, note-taking, and audio-visual recordings.
We analyse this data to uncover hidden insights: By actively observing users, we can identify patterns, pain points, and things they’re happy with. We then set to work analysing this data. Our analysis will give you a deep understanding of your customers’ experiences and what you could improve moving forward.
We help you implement these learnings: We present our insights to the board, formulated as actionable advice and next steps. We tell a captivating story about what your users need, why, and how you can provide it to them.

Why invest in user observation services?

By leveraging our user observation expertise, your company will gain valuable insights that drive customer-centricity, inform product development, and enhance user experiences.

User observation allows you to:

Understand your target audience: By closely observing users, we help you gain a comprehensive understanding of their preferences, needs, and pain points. This knowledge forms the foundation for creating solutions that resonate with your audience.

Discover hidden behaviours: User observation uncovers behaviours and interactions that may not be evident through traditional data analysis alone. These hidden insights empower you to make informed decisions and refine your strategies accordingly.

Improve user experiences: We then work with you to identify areas where you can improve your current processes, enhancing the user experience..

Drive customer-centricity: User observation puts your users at the centre of your decision-making process. You will foster stronger customer loyalty and increase retention rates by aligning your products and services with their preferences.

User observation is a powerful way to understand user behaviour. Leap Forward’s hands-on approach and comprehensive data collection methods enable you to bridge the gap between user expectations and your digital offerings.

Invest in user observation services today to deliver effective solutions that meet your users' most pressing needs.

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Our research services

User research

User research refers to researching a user’s needs and expectations. Continually doing this is crucial to delivering great products and services that meet and exceed the customer’s expectations.

Usability testing

Usability testing refers to iterative user testing throughout an entire service or product design process. We let users test the service or product before it’s finished and continue gathering their feedback while tweaking it. Usability testing happens in all stages of the process: from concept to prototype to live product.

Focus groups

Focus groups are small, diverse groups of individuals selected to discuss and give feedback on a specific topic, product, or service. They serve as a microcosm of your larger target audience, offering invaluable insights that can guide your strategic decision-making.

Stakeholder mapping

Stakeholder mapping is the process of identifying and visually representing all relevant stakeholders, their interests, and their relationship to a project or business decision. This allows you to manage your stakeholders’ expectations and influence on the project.

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