leap forward group

Adding experience design to the equation

We live in an experience economy, where doing something for someone isn't enough. Today, consumers have a plethora of choices and experiences to choose from. We help your organisation shine amongst the competition.

Ridley - Smart Bike Experience

We live in an age of streams. Our music, content, movies and social interactions are available on demand to enrich our experiences throughout the day. Thanks to the 'Internet of Things', soon objects will become streams as well. Capturing data and giving feedback, allowing for all new kinds of interactions. Ridley is using these technological possibilities to build an entirely new type of smart bike. We helped them to define the experience design and build exciting services around it.

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Bugabo - Customer Experience

To better support their retailer’s needs in delivering great customer experiences Bugaboo wanted to build a new B2B service platform. We were asked to map the customer journeys for this service system and to investigate the organisational changes required to implement it.

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Cartamundi - The (not so) classic fairytales

Cartamundi is always looking for new topics and themes to present to their clients. Stories like CinderellaLittle Red Riding Hood and Goldilockshave been embedded in our childhood and it's characters have undeniable universal appeal. However, Cartamundi does not want to bet safe, they want a new modern twist to the stories we all know and have grown to love. To flesh out this concept we were asked to create a series of concept illustrations, campaign visuals, display designs, and in-store promo ideas that could be used at a sales pitch with Cartamundi's clients.

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Opsoro - Crowdfunding campaign

Opsoro is on the brink of releasing their first product line onto the world: a plug-and-play social robot building kit. Like many new, young and dynamic companies, Opsoro wants to launch their product through a crowdfunding campaign. This allows them to connect directly to their target audience, whilst simultaneously building up the Opsoro community. We helped them in the creation of all the crucial ingredients for a successfull campaign.

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Ecofood - Getting the story across

Affordable, honest local ingredients from farmers that get real opportunities to build a sustainable way of working. Avani is on a mission to change the food industry forever. To get their message out there, we were asked to create a short movie that focuses on the problem we as a society face today as well as the unique solution Avani offers.

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Journey For Elysium - VR Storytelling Experience

have to pave their way on an old rowboat through an epic version of the mythological underworld. On their way players will have to overcome a number of obstacles, puzzles, monsters and challenges.

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Muntpunt - Designing a state of the art library experience

During schools exam period, Muntpunt notices a high peak in visitor amounts, especially in the number of students. In these periods high schoolers, college and university students are frequently visiting the library to study. Currently, there’s a reservation system, but it only allows to make a reservation a few study spaces. For the other seats the rule of ‘first come first served’ applies. Today, this system doesn’t meet the expectations of the team. That’s why the goal for this project was to design a better comprehensive and modern system.

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What we wrote about Experience Design

VR Days Europe

In the end of October we visited the VR Days Europe conference, a 3-day celebration of Virtual and Augmented content, creativity and innovation. These are our take aways!

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The making of Journey For Elysium: A VR Experience: Part 1

Read all about the making of Journey For Elysium. A VR storytelling experience we are building from the ground up at our studio!

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Fix It Friday

Every two months on Friday afternoon we clear our schedules and take the time to fix things.

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5 Secrets to build personas

Creating the right persona's is crucial for delivering a user-centered product. A few tips to start building​ great persona's.

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How can we help you?

We define, test and implement innovation strategies. And we get breakthrough products, services and experiences to market. Fast.

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