Business validation

At Leap Forward, we take a five-step approach to validating businesses. It works as follows:

1. We start by defining the value proposition: We dig into your idea’s unique selling points (USPs), laying the foundation for a preliminary business model that highlights your business’s potential strengths and opportunities.
   

2. We work out how to test your business concept: We work with your team to map out the scope of the test, creating a thorough action plan. This involves identifying assumptions, potential risks, and defining key performance indicators (KPIs) to help measure the test’s outcomes.
   

3. We design a prototype to test desirability: The prototype could take several forms: scenarios, functional prototypes, or even video prototypes. This tangible representation of your idea is a powerful tool that allows us to assess how well it resonates with your target audience.
   

4. We execute the test and gather feedback: We launch the prototype to early adopters and collect their responses. Their feedback provides a wealth of insights about your idea’s strengths and areas where you could improve your business concept.
   

5. We analyse the results with you to guide your decision-making processes: Based on the feedback, we help you make an informed decision on whether to persevere with the current model, pivot to a different approach, or scale up the test. We ensure this decision is data-driven, setting you on the best possible course of action.