Service Design Training

This training will provide you with the foundation for implementing the key principles of service design in your organisation. You will gain hands-on experience and knowledge on a series of service design methods and techniques that will help your organisation offer qualitative end-to-end services.


Day 1

  • Introducing the principles and the theory behind service design.
  • We explore how to successfully kick-off a service design approach by creating a context and stakeholder map.
  • We'll dive into qualitative user research techniques to understand the real needs and desires your users are facing.
  • Visualise your insights in persona profiles and customer journeys to be able to translate your problems into opportunities.

Day 2

  • Waking up with a good coffee and idea generation exercises that will fulfill the users needs.
  • Learn how to build prototypes that will quickly validate your ideas with real users.
  • Iterate on your ideas and make them ready to convince stakeholders by producing service blueprints.
  • Shape hands-on next steps to apply service design into practice.


The practicals

The training will be given by our service designers from Knight Moves, experienced professionals working in different sectors.

In order to ensure a personalised experience we allow a maximum of 16 participants per session.

The trainings will take place on the 16th and the 17th of October.

Who is this training for?

This training is an introduction to service design intended for project managers, operations managers, analysts, innovation managers, consultants, designers, project owners … who are looking to:

  • Understand the relationship between products, services and design
  • Innovate the services that they offer
  • Implement a human-centered way of working

Are you looking for tailored training? We are happy to design a personalised plan. Send your request to

KMO Portefeuille

We are a KMO-portefeuille partner, this means you can receive a 40% reduction on this training. You can find more info for to apply here.


David Morgan

David is an empathic designer with a passion for learning about people, technology and systems. He is driven by improving processes and workflows and always shifting from the big picture to the nitty gritty details.

He works with you as a strategic design partner and coach, to help you figure out what change needs to be realised and how to achieve this through design. Together with Stina Vanhoof he is host of the Service Design Podcast and frequent speaker at conferences and trainings.

Specialties: Service Design, UX Design, Information Architecture, Workshop Moderation, Interaction Design, Design Coaching, Software Prototyping, Video Editing, Motion Graphic Design.

Stina Vanhoof

Stina is passionate about designing for people together with people. She loves diving into peoples head and translating needs and desires into successful services, both the needs of the end-user as those of all stakeholders involved.

She is managing partner at Knight Moves, accredited Service Design trainer of the Service Design Network and representative of the Belgian Service Design chapter. Together with David Morgan she hosts the service design podcast.

Specialties: Service Design, Design Thinking, Interaction Design, Social Design, Conceptual Brainstorming, Creative Facilitation, Userstories and Flows, Product Design.

Our next training

When: 16 & 17 October 2019, from 09:00 to 17:00

Where: Ghent, Belgium (specific location TBA)

Price: 1195€ (excl. VAT)

Language: English

Includes: Workshop materials, food & drinks for both days (breakfast & lunch)

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