Value discovery

We start by gaining an understanding of the project and defining which research methods are most suitable. Which service or experience is key? Who are the end-users and who are the main stakeholders in the project?

To discover the pain points, priorities, and value in your new or existing service, we use a human-centred approach that combines co-creation and (user) research.

The value discovery track is concluded with a (validated) concept and roadmap.

Desirability: Discover if your product or service fits emerging customer expectations.

Human-centred: A winning combination of co-creation workshops and user research.

Validated concept: User research will show the pain points and priorities in your existing or future product or service.

Roadmap: We translate the validated concept in a product roadmap.

A value discovery track is for any team or organisation big or small, from startup to multinational, as long as you have existing or future services or products that could use a value check-up.

The teams that usually join us are corporate innovation teams, startup and scale-up teams, digital or product design teams, and corporate strategy teams.