Inspiration overload: the most important trend reports for 2019
December! I always look forward to this month, and one major reason is that many trend and intelligence firms publish their yearly trend reports.
As a company, you need a future vision - a clear horizon to work towards. Coming to a shared agreement is the only way to make positive, future-oriented changes in your organisation. Once you decide on what you’re going to fight for together and outline what steps you’re going to take to attain that goal, you’re getting somewhere. We can help you do that.
Your vision statement is your company’s future. It's your inspiration as well as your framework for all strategic planning. Creating an initial vision statement means articulating your dreams for your business. It could apply to your entire company, to a single division, or even to one team. Whether for the company as a whole or just for a part of your organisation, your future vision answers the question: “Where do we want to go?”
The power of such a vision is to get all relevant parties actively or passively involved in co-creating your future. So you need the right people at the table to answer this question together. Only a diverse team of stakeholders will be able to answer questions on the company’s challenges and figure out what opportunities you can create together.
Clarity: A well-defined future vision is a concise description of where you want to go with your whole company or team. It creates clarity for the organisation, from the marketing team to the accounting department.
Defined scope: While designing your future vision, you’ll create a plan that includes and excludes specific ideas and directions, because knowing where you’re heading is one thing, but pointing out where you don’t want to go is equally valuable.
Co-creation: When decision-makers co-create a future vision, they feel involved in the process and are prone to becoming ambassadors who spread the message about your future vision and steer the company in the right direction.