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Getting to know your audience

Everything we do starts from users’ needs. We’ll show how to shift an organisation-focused mindset into a user-focused mindset. To do so there is a wide set of tools, both quantitative and qualitative, to get to know the needs and expectations of your end user, and to communicate those to your colleagues.

What can you expect?

  • With a mix of theory and practice we’ll guide you through the different methods, showing when to use one or the other. Via concrete examples and hands-on exercises you can try out potential pitfalls and things to be considered when approaching your audience.

    We’ll deeply go into the different approaches for qualitative and quantitative research, and how they can complement each other.

    4 T2 H0232 red

Practical info

This training can be given both in Dutch or English by our experienced business designers and innovation experts from the Leap Forward Group. We like to offer a tailored approach and therefore accept no more than 12 participants.

Who will benefit from this training

Everyone who wants to change their mindset towards a focus on your audience instead of the internal needs, we’ll set you all up to go and meet your users.


We partnered up with KMO-portefeuille, which means you can get a 40% discount on this training. More information here.

The price of this training is €1.195 (21% VAT excl.) per attendee. This includes all materials and catering for both days.

Keep me posted

Interested in introducing design sprints in your company. Let us know so we can get in touch.

Your facilitators

We're a team of creatives, researchers, engineers, and teachers committed to crafting experiences that make people happy and help your organisation grow.

  • Cedric

    Cédric Kamp

    Service Designer

  • Sander

    Sander Jacobs

    Lead UX

Request in house training

Interested in introducing design systems in your company. Let us know so we can get in touch.

Request in house training