Business Design Training

18 & 19 June 2019, Dok-Noord

Business design is a human-centred approach to innovation. Through this 2-day course, we teach you how to apply the principles and practices of design to help organizations create more value and new forms of competitive advantages.

Are you ready to create the products & services your customers actually want?


Day 1

  • We start by introducing you to the principles & theory behind Business Design & Design Thinking.

  • Discover the different domains of innovation through the lenses of desirability, feasibility & viability.

  • Get familiarized with the innovation lifecycle & learn how to execute on your ideas.

  • Dive into techniques of mapping & validating your assumptions using an experimental approach

Day 2

  • Start off with a warm coffee, short breakfast & main thoughts of day 1.

  • Explore the possibilities behind new business models for product and service concepts.

  • Iterate on your ideas using a lean startup roadmap in your project approach.

  • Build the investment case for your ideas to create (C-level) buy-in.


The practicals

This training will be given by our passionate business designers from LeapFORWARD, experienced strategists working in different sectors.

In order to ensure a personalised experience we allow a maximum of 16 participants per training.

The training will take place on the 18th and the 19th of June.

Who is this training for?

This training is intended for innovation managers, project managers, digital transformation managers, consultants, designers, business owners .. who are looking to:

  • Understand the iterative process of building new business opportunities
  • Innovate adjacent or further from the existing company business
  • Broaden their innovation skill set & knowledge

Are you looking for tailored training? We are happy to design a personalised plan. Send your request to

KMO Portefeuille

We are a KMO-portefeuille partner, this means you can receive a 40% reduction on this training. You can find more info for to apply here.


Hanne de Kesel

Hanne is passionate about creating human-centred solutions, creating new products or services that matter to real people. Moving from trends & future vision towards concrete actions is what he lives for.

As a strategic business designer, Hanne has worked on conceptualising & validating new business concepts for corporate clients, startups and everything in between.

Expertise: Future Visioning, Business Modelling, Lean Startup, Value Proposition Design, Experiment Design, Creative facilitation, Validation Techniques.

Davino Van Hal

Davino is a born entrepreneur who lives to get people excited to take action & execute on their innovative ideas. His favorite place? Any room that has a whiteboard and a marker to make ideas as tangible as possible.

He doesn’t mind getting in the trenches with you to guide you through the hurdles of innovation. As an experienced innovation mentor & strategic business designer, he’ll always bring the insights you need to get to the next level.

Expertise: Business Design, Innovation Strategy, Lean Startup, Project Management, Creative facilitation, Financial Modelling, Customer Development

Our next training

When: 18 & 19 June 2019, from 09:00 to 17:00

Where: Ghent, Belgium (specific location TBA)

Price: 1195€ (excl. VAT)

Language: English

Includes: Workshop materials, food & drinks for both days (breakfast & lunch)

subscribe here