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Search Engine Advertising

Search Engine Advertising (SEA) is a form of online advertising. Basically, you’re promoting your products or services on search engine websites such as Google or Bing. It can be a very cost-effective way to increase traffic towards your website and improve your brand visibility online.

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Search engine marketing (SEM) consists of two main pillars: search engine optimization (SEO) and search engine advertising. Both are essential to grow your business online and should be part of your digital marketing strategy.

It’s all about the right keyword

Search engine advertising or keyword advertising places paid advertisements in prominent places on the search results pages of, for example, Google. When someone clicks on your ad, you pay for it (PPC or pay-per-click).

Your advertisements are shown to people who’ve used specific keywords that are relevant for your product or service in their search. Therefore, detailed keyword research is a vital step when you’re thinking about setting up an SEA strategy.

We can help you identify the right keywords for your business, outline your overall strategy and offer ongoing operational support in keeping your advertisements and keyword strategy up-to-date.

It’s all about the right timing

Search engine advertising’s biggest advantage is that it shows your ads to ready-to-buy customers at the right time. That’s why search engine advertisements can be highly cost-effective.

You can choose to invest in “always-on” campaigns or set up specific campaigns for different types of products or services that are more or less popular throughout the year. Or you can choose for both.

Apart from offering ongoing support, we set up different campaigns suited to your needs and experiment with various tactics to finetune your strategy. Together, we look at the available budget in order to maximize it so your business can use search engine advertising to the fullest.

Some benefits

Brand awareness: reach more people by placing your ads at the top end of the search results pages.

More conversions: one of the principal objectives of SEA is to increase conversions on your webshop or generate leads on your website.

Inbound marketing: SEA is a less intrusive form of advertising and can help potential customers in their search for the right product or service. It’s search engine advertising’s biggest strength.

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